Being on top of the leading chart is what every brand dreams of, and we are sure you do too. In order to lead the industry and be the king of the market, every brand including you tries to optimise every marketing & sales strategy available out there. We all come up with ideas, plan of execution and launch strategies to help our brands become the leading horse in the race. When it comes to marketing a brand, every company follows two directions: either they decide to go online with their branding, where they use different digital media tools and platforms to reach their audience or they move offline. However, mostly companies choose to maintain a flow in both the directions. They decide to execute their strategies online as well as offline. Companies now opt to market their products/services in the digital arena because of its huge scope and success rate, but in this hustle of staying ahead digitally, brands often forget about the benefits they can derive from the diffe